Get More Clients: Fintech SEO Guide in 2024

To assist potential customers in locating their websites through search engine results pages, SEO is a crucial digital marketing tactic for the banking and financial industries.

Stated differently, SEO for financial services companies leverages relevant organic searches to increase natural traffic to your financial services website.

You must provide helpful information, make sure your website is safe and secure, and obtain worthwhile backlinks from websites with a lot of authority if you want to rank.

However, you can expect more scrutiny from both search engines and site visitors as a provider of financial services.

You have to put in extra effort to ensure your SEO content is excellent. You are, after all, asking individuals to confide in you with their financial futures.

What are the benefits of improving SEO for financial services?

Enhancing the organic visibility of financial services providers across significant searches can yield significant benefits. These are only a handful of the main advantages of using seo for fintech:

1. Increased traffic

A well-executed SEO plan will improve the number of organic visitors to your website, which is the most obvious result.

An increasing number of individuals will view your content and click through to your website as you rank higher for relevant keywords.

2. Better conversions

You can ultimately aspire to convert a larger percentage of site visitors into paying clients.

Because SEO attracts individuals who are actively looking for content rather than attempting to grab their attention with paid advertisements, it frequently ranks among the traffic channels with the highest conversion rates.

3. Improved branding

More individuals will become aware of your financial services organization as it begins to appear in more search results.

They’ll be linking your brand in no time to being one of the biggest names in finance. If your on-site content eventually meets their needs, you will also build brand credibility by establishing yourself as an authority.

What are the SEO challenges within financial services?

The financial services sector has certain particular difficulties when it comes to SEO.

1. Increasingly competitive landscape

There are no indications that the Fintech or financial services industry’s expansion would slow down.

As more smaller firms and software-as-a-service providers enter the market, the financial sector is likewise become more fragmented.

To become naturally visible in this crowded field, content must constantly exceed expectations and completely meet the demands of a well defined target audience.

2. Increased focus on SEO for lead generation

Additionally, SEO has shown to be a dependable source of superior B2B leads. As a result, an increasing number of well-known financial services companies are using SEO to generate leads.

This implies that every business in the sector needs to put in extra effort to rank well and win over potential clients’ thoughts.

3. High topic complexity

Selecting an insurance plan or deciding how to spend your resources are two examples of difficult and stressful decisions.

Because of this, in order to properly meet client demands, financial services content needs to rise much above the level of surface filler.

Your SEO performance as a financial services provider will depend on your capacity to delve into intricate subjects that call for in-depth knowledge of the industry.

Furthermore, you should be able to simplify complex ideas so that your prospective clients can grasp them.

Financial services SEO done right

So, as a financial services company, how can you improve your SEO? Here are ten suggestions to get you going.

1. Check your current SEO

It’s helpful to first know where your site’s SEO stands right now.

This can help you gauge the amount of labor required to make improvements to your current pages, find new prospects, and so on.

This may always be resolved by personally comparing every section of your website to SEO best practices.

To expedite matters, however, you may want to employ an SEO checker tool that carries out these types of audits automatically and provides you with recommendations on where to direct your efforts.

2. Do your keyword research

After you’ve made improvements to your current pages, you may start looking for chances for new content.

This takes the shape of keyword research, which is accomplishable with the aid of an external SEO tool.

You should search for keywords that:

Users are connected to your primary financial services firm and are actively investigating (e.g., they have a high monthly search traffic).

Your business can consistently handle

Consider the keyword’s intended search intent when conducting your study. Are consumers making comparative purchases?

Do they have a definite interest in purchasing a certain kind of service? Do they only want to know the basics of a particular financial concept?

Your content plan will be mapped out, and this data will inform the remainder of your SEO approach.

3. Make a competitor analysis

The competitor analysis follows.

You must ascertain the identities of your primary biological rivals. These might not necessarily be your direct competitors in the business.

For example, you could find that a Fintech company is competing with one of your services and that it appears on Google for related terms with a product that it sells.

After obtaining a comprehensive roster of your rivals for search traffic, examine their content and pose the following queries:

What specifically are they doing well? In what areas do they fall short?
Regarding specific themes, how does your content stack up against theirs? Are you able to perform better?
Do you see any holes in the content? Are there any long-tail terms, for example, that you might reasonably claim the top search rank for but which rivals don’t address?

4. Create educational content for your users

It is quite likely that your website will have company-specific sections that outline your financial services, costs, and other details.

But offering consumers in-depth instructional information devoid of any overt sales pitch is the secret to true SEO success.

For the typical individual, things related to finance may be very daunting. Many will seek direction and counsel. You’ll simultaneously enhance your SEO and assist your users with their issues.

The following are just a few advantages of emphasizing instructional content:

It improves Google’s comprehension of and positioning for semantically related queries on your website.
It establishes you as an expert in the financial services industry.
Because websites are significantly more inclined to link out to useful instructive content than to straight sales pages, you increase your chances of obtaining external links.
You provide prospective clients value up front, which makes it simpler to convert them into leads later on.

5. Improve your E-A-T

In connection with this, you also need to consider E-A-T for your website and content. Google uses the acronym E-A-T, which stands for “Expertise, Authoritativeness, and Trustworthiness.”

Google raters utilize it to assess a website’s quality, and it’s particularly important when considering YMYL pages.

E-A-T states that your information should be reliable, your organization should be regarded as an authority, and your content should show genuine experience in the field.

It is not possible to “hack” your E-A-T standing quickly. You need to produce high-quality content and gradually establish your reputation in order to obtain beneficial external connections from reliable sites.

However, there are a few relatively simple steps you may do to increase your chances:

Ensure your “Contact” and “About Us” sections are comprehensive and useful. This exhibits accountability and openness.
Use author pages, author bios, and social media accounts to highlight the professional qualifications of your specialists (e.g., having a financial adviser with more than 20 years of experience writing content is beneficial).
To establish trust, get neutral client testimonials and post them on your website.
Make an effort to get respectable sites to connect to your insightful instructional content.

6. Focus on speed and mobile optimization

Online users anticipate quick page loads. For this reason, slow websites are really bad for on-site conversions and user experience.

It’s critical to locate and address any slow-loading pages or site-wide problems that impede the rapid display of content.

Similarly, you need to guarantee that your website is mobile-friendly. Mobile devices now account for more than half of all web traffic.

Your website should be responsive to screen sizes, load quickly on mobile networks, and be simple to use on touchscreen devices.

Google considers mobile friendliness and site performance when ranking your pages because of their significance.

Thus, concentrating on these two aspects is just as important for SEO as it is for your user experience as a whole.

7. Improve your local SEO

When looking for information or considering purchasing, users frequently look for local businesses.

As a result, you have to focus on local SEO and use keywords that are unique to your area to rank for.

A search for “financial advisers in London,” for instance, will turn up information on an investment company with offices in London that offers financial advice.

If your business has offices in many cities, be sure each one has a distinct Google My Business page that is claimed.

This allows you to customize the contact details that are shown, the way your company information is organized, and even encourage local consumer reviews to raise your rating.

8. Track and improve your off-page SEO

Everything that takes place outside of your website yet has the potential to affect its search ranking is referred to as off-page SEO.

This primarily relates to backlinks coming from outside sources, but it may also include social media conversations about your business, unlinked brand references, and other things.

Off-page SEO elements are outside of your direct control, in contrast to your website.

Nevertheless, it’s critical to monitor and enhance any off-page SEO activities. If you see your brand mentioned on a page without a backlink, contact the website owner and request one.

After creating your instructional content, you may launch a focused outreach effort to obtain top backlinks from respectable websites within your financial niche or business.

Conclusion

In 2024, becoming an expert in Fintech SEO will be critical to drawing in and keeping customers.

Businesses may use the tactics in this book to stand out in a crowded market and achieve growth and success in the always changing fintech sector by putting these methods into practice.

FAQs

1. Why is Fintech SEO so important?

Fintech SEO increases exposure, bringing in customers in the face of intense competition, spurring expansion, and guaranteeing relevance in the digital era.

2. How can Fintech companies enhance their SEO?

Fintech firms efficiently attract and keep clients by improving their online presence by optimizing keywords, content, and user experience.

3. What distinguishes Fintech SEO from conventional SEO?

In order to properly target a particular audience, Fintech SEO focuses on keywords and content linked to financial technology.

4. What part does content play in SEO for fintech companies?

Fintech companies gain reputation and better search engine results when they provide clients with informative and engaging content.

5. How long does it take for Fintech SEO efforts to pay off?

a steady stream of optimization activities usually results in observable gains in search ranks and customer acquisition over time, however exact results may vary.